ADsense ads articles

7 Best Tips to Create Landing Pages for PPC Campaigns

Date: 2009-12-03T09:00:00.001-08:00

Landing Pages are one of the most important part of your PPC (pay-per-click) campaign as it would be the first page which a user sees on your website after clicking your ad. Well designed landing pages can increase your conversion rate and make your PPC campaign more effective.

The success and failure of your PPC Campaign depends completely on the success and failure of Landing pages. In this article I would be discussing few tips which you can implement to make better landing pages for your PPC Campaign.

1. Compelling Headline: – Your landing page should contain an attention grabbing headline as it is the first thing a user sees on your landing page. Your headline should speak what your users want to hear. For eg:- If your user want to lose weight, your headline could be “ how to lose 20 pounds in 1 week”. Make your headline strong and bold so that it can stand out from the rest of the page.

2. Highly Relevant Content: - Your landing page should be relevant to your ads. It should contain similar title, description and keywords you are using in your ad copy. For e.g. – If you are talking about Blue Nike Shoes in your ad copy then your landing page should also talk about Blue Nike Shoes. Create separate customized pages for each offer. The traffic you gets from PPC campaign looks for specific thing only, and if they don’t find your landing page relevant to the ad they had clicked, they would go away.

3. Unique and Useful Content: – Your landing page should contain unique and useful content. Don’t fill your landing page with tones of information because nobody has time to read it till end. Content should answer the questions of your customers and tell them about the product. Information on your landing page should be in the inverted pyramid structure. The conclusion and most important points should be at the top and less supportive information should be at the bottom.

4. Clear Call to Action Link: – The main purpose of your landing page is to encourage visitors you get from your PPC campaign to take the desired action like buying a product or giving information so that you can attain your own goal. The call to action link like “Click Here” or “Buy Now” should be above the fold i.e. it should be easily visible to the visitor without scrolling the page.

5. Use Images: – Images speak more than words. Use relevant images describing your product and offers so that your visitors can get a clear idea about the product they will get after buying.

6. Minimal Navigation: - Remove the navigational links from your landing page which can distract the user’s mind. By removing the navigational links you can control the content on your landing pages which you want your users to see. It would help you to create a suitable environment in which your user can take the decision easily.

7. Analyze Results: - Create multiple landing pages for the same offer and analyze which pages convert better as compared to others. These tests would help you to know which things work better so that you can improve them more to increase your conversion rate.

Google Certified Ad Networks to Increase Adsense Earnings

Date: 2009-12-03T08:59:00.000-08:00

Google is bringing in Google Certified Ad Networks, a new feature which will allow non-Adwords advertisers to compete with Adwords for your Adsense unit, which means the higher paying ad will be displayed, and this means more revenue for Adsense publishers.

This video explains all about the basic concept of Google Certified Ad Networks

All these participating ad networks will be certified for adherence to Google standards for user privacy, ad quality, and speed. Publishers will have an option to opt out of receiving ads from specific networks, or all networks completely.

Either way, just like enabling image ads (which also enables flash ads, video ads), third party ads, and placement targeting increases ad space competition, displaying the highest paying ads, and increasing Adsense earnings – these Google certified ad networks will be a promising additon for Adsense publishers.

Dont go looking for the feature just now – it will be rolled out first to publishers in North America and Europe followed by rest of the world.

Signup for Google Adsense Email Interview: Get $50 Adwords

Date: 2009-12-03T08:57:00.000-08:00

Google Adsense publishers in North America have a unique chance to participate in a Google Adsense Email Interview to share their experiences on how they use Adsense to make money online.

They will choose from all applications and contact selected participants by email. These lucky Adsense publishers also get a free $50 AdWords credit, if they complete the email interview and also respond to any followup clarifications requested by Google. The credit may only be used with a self-managed AdWords account with a billing address in North America.

Are you ready to discuss your opinions about AdSense with a market researcher? Sign up for a Google Adsense Interview.

Another option for Successful Adsense users is that they can share their success stories with the Google Adsense team and get featured in the Google Adsense success stories page where there are lots of great optimization tips for both new and expert Adsense publishers. But by getting interviews, and enticing with $50 Adwords, now they can get many more publishers to share their stories and success mantra to make money online.

Free Google AdWords Credits to ALL DreamHost Hosting Clients!

Date: 2009-12-03T08:55:00.001-08:00

Most Hosting companies offer Free Google Adwords credits to new customers. Dreamhost now offers free Google AdWords credits to new and existing DreamHost customers!

Google Adwords is the remarkable Google advertising platform which lets you place advertisements across millions of websites via Google Adsense ads. These ads are mostly contextually targeted and you pay per click, though you could change options and target specific sites on a CPM basis also.

BUY HOSTING, GET FREE GOOGLE ADWORDS CREDITS

So here is the deal they offer -

Sign up today and get $25 Adwords credits
Spend over $50 and get $50 Adwords credits
Spend over $75 and get $75 Free Google Adwords credit.

FREE ADWORDS CREDIT TERMS

Its the terms and conditions that you need to look out for

Promotional credit must be applied to a new AdWords account within 15 days of creating the account
Valid for new Google AdWords customers with self-managed signup accounts.
Advertisers are charged for advertising that exceeds promotional credit.
Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount.
The promotional credit is non-transferable and may not be sold or bartered.
One promotional credit per customer.
Advertisers with self-managed signup accounts are subject to a $5 activation fee.
Offer valid only for sign ups through the URL provided for the promotion by customers with billing address in the US or Canada.
Credits expires 31 December 2009.

Of course this deal will enable Google Adwords to get more accounts and let Dreamhost get more customers by offering free Google Advertising. While most web hosting companies offer new accounts with free Google Adwords, this offer is a win-win deal for all older Dreamhost customers too.

Multiple RSS Feed Adsense Units, Link Ads in Google Reader

Date: 2009-12-03T08:54:00.001-08:00

Have you seen multiple Google Adsense ad units and link units on any RSS feed in Google Reader? Normally Adsense allows only one ad unit in feeds, the ad size of which they automatically decide. But thenTechcrunch with 2 million RSS readers is an ideal site for testing new Adsense variations with 2 ad units and ad links too!

Here is a screenshot of the Techcrunch feed in Google Reader.

Obviously this is another Google adsense feed� advertising test in going on. See how strategically Ad link units have been placed at the bottom of articles to serve as a navigation menu and two 300×250 ad units are placed side by side.

Now here is what is stranger – I tried loading the Techcrunch feed in IE, but that displayed only one ad unit. I loaded the feed in Bloglines, and still one ad unit per article. Obviously like all of us, Techcrunch can add only one adsense ad to feeds. So is this a Google reader test that is adding these additional ads? Have you seen any other feeds with multiple ads in Google reader?

Dr.5z5 Open Feed Directory - Feed Archives